During my time at Phelan Family Brands, I had the opportunity to showcase and expand my animation skills by developing a social media advertisement for their Pinchers restaurant chain in Southwest Florida. The project involved designing, building, and animating a Plasticine model of a character named "Crabby," which I then brought to life using stop-motion animation techniques. I also managed the live-action component, including lighting, shooting, and compositing the animated character into the final edit.